The recent recalibration is inspired by the deep shifts in the ways people now live, work, play and relax. Al Huzaifa’s belief is that homes must be stimulating yet soothing; energising yet relaxing; familiar and fascinating, all at the same time. The restaged Umm Hurair showroom responds to just that: juxtaposing styles that play with opposites and effortless elan.

The recent recalibration is inspired by the deep shifts in the ways people now live, work, play and relax. Al Huzaifa’s belief is that homes must be stimulating yet soothing; energising yet relaxing; familiar and fascinating, all at the same time. The restaged Umm Hurair showroom responds to just that: juxtaposing styles that play with opposites and effortless elan.

The revamped show space provides an immersive experience, where living environments are created with vibrant energy, showcasing a myriad of possibilities and compositions.

Featuring the brand’s diverse array of furniture, accessories, lighting, artworks and wallpapers as well as custom fabrication and panelling, the showroom allows visitors to discover the latest collections in an entirely new setting. The approach has always prioritised the observation of people’s behaviours and emotions to shape its styles and products.

The recent recalibration is inspired by the deep shifts in the ways people now live, work, play and relax. Al Huzaifa’s belief is that homes must be stimulating yet soothing; energising yet relaxing; familiar and fascinating, all at the same time. The restaged Umm Hurair showroom responds to just that: juxtaposing styles that play with opposites and effortless elan. The revamped show space provides an immersive experience, where living environments are created with vibrant energy, showcasing a myriad of possibilities and compositions. Featuring the brand’s diverse array of furniture, accessories, lighting, artworks and wallpapers as well as custom fabrication and panelling, the showroom allows visitors to discover the latest collections in an entirely new setting. The approach has always prioritised the observation of people’s behaviours and emotions to shape its styles and products.

Incorporating muted greys, soft cream and taupe, the collections offer gentle contours and textures across living, dining and bedroom concepts that segue effortlessly from one to the other. The new Al Huzaifa experience is designed to be more than just showroom sets – these are concepts you can take home with you.